Last Updated: March 1, 2026
At Alphalurent (“we,” “our,” or “us”), we believe in transparency—it’s part of amplifying authentic character. This Cookie Policy explains how we use cookies and similar technologies on our website to enhance your experience and help us serve you better.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences, understand how you interact with content, and personalize your experience—much like jewelry personalizes your expression.
Think of cookies like your favorite necklace: They help us recognize you when you return, remember your style preferences, and make your next visit feel familiar and comfortable.
2. Why We Use Cookies
Just as we craft jewelry to amplify your character, we use cookies to amplify your browsing experience. Here’s how:
| Cookie Type | What It Does | Why It Amplifies You |
|---|---|---|
| Essential Cookies | Enable basic site functions like page navigation and secure checkout | Ensures your shopping experience is smooth and secure |
| Preference Cookies | Remember your language, currency, and product view preferences | Makes each visit feel personalized to you |
| Analytics Cookies | Help us understand which pages you visit and how you interact | Helps us improve your experience and discover what you love |
| Marketing Cookies | Track your visits to show you relevant Alphalurent ads elsewhere | Connects you with pieces that reflect your character |
3. Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionalities such as security, cart management, and account login. You cannot opt out of these cookies.
Examples:
- Session cookies that keep you logged in
- Cart cookies that remember items you’ve added
- Security cookies that protect your information
Performance & Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous information. This data helps us continuously improve.
We use:
- Google Analytics to understand traffic patterns
- Performance metrics to optimize site speed
- User behavior insights to improve navigation
Functional Cookies
These cookies remember choices you make to provide enhanced, personalized features.
Examples:
- Remembering your preferred metal finish (gold, rose gold, or silver)
- Saving your currency preference
- Storing your size selections
Targeting & Advertising Cookies
These cookies track your browsing habits to deliver advertising that’s relevant to you and your interests. They also limit how often you see an ad and help measure campaign effectiveness.
We use:
- Meta Pixel (Facebook/Instagram) for social media advertising
- Google Ads for search and display advertising
- Pinterest Tag for visual discovery campaigns
4. Third-Party Cookies
We also allow trusted partners to place cookies on your device. These partners help us analyze site performance and deliver personalized advertising. They include:
- Google Analytics (performance analysis)
- Meta Platforms (social media advertising)
- Shopify (e-commerce functionality)
- Mailchimp or Klaviyo (email marketing preferences)
- Pinterest (visual discovery)
These third parties have their own privacy and cookie policies. We encourage you to review them.
5. How Long Do Cookies Last?
| Duration | Description |
|---|---|
| Session Cookies | Temporary cookies that expire when you close your browser—like a fleeting sparkle that disappears until your next visit |
| Persistent Cookies | Remain on your device until they expire or you delete them—like your favorite Alphalurent piece that stays with you over time |
6. Your Cookie Choices
Your character is unique—so are your preferences. You have several options to control cookies:
Browser Settings
Most browsers automatically accept cookies, but you can modify your settings to:
- Block all cookies
- Notify you when cookies are being set
- Delete cookies after closing your browser
Links to browser settings:
Opt-Out Tools
- Google Analytics Opt-out: Google Analytics Opt-out Browser Add-on
- Network Advertising Initiative: NAI Opt-Out Tool
- Your Online Choices: YourAdChoices
Cookie Banner
When you first visit our site, a cookie banner appears allowing you to:
- Accept all cookies
- Decline non-essential cookies
- Customize your preferences
7. Changes to This Cookie Policy
Just as your character evolves, our practices may evolve too. We’ll update this policy as needed and post the latest version with a revised “Last Updated” date. Material changes will be notified through our website or via email.
8. Contact Us
Your trust is precious to us—like a heirloom piece passed through generations. If you have questions about our Cookie Policy or how we handle your data:
Alphalurent Customer Care
Email: [email protected]
Website: www.alphalurent.com/contact
Or write to us at:
Alphalurent
Attn: Privacy & Cookie Inquiries
[Your Business Address]
9. Consent
By continuing to browse our website, you consent to our use of cookies as described in this policy. If you do not agree, please adjust your browser settings or refrain from using our site.
Quick Summary
| Question | Answer |
|---|---|
| Do we use cookies? | Yes—to amplify your browsing experience |
| Can you opt out? | Yes—via browser settings or cookie banner |
| Do we share data? | With trusted partners for analytics and ads |
| Questions? | Email [email protected] |
Amplify Your Character. Protect Your Privacy. Wear Your Truth.
This Cookie Policy is part of our commitment to transparency and aligns with our core belief: authentic character deserves authentic communication. We’re here to help you shine—safely and confidently. ✨