Privacy Policy for Alphalurent

Last Updated: 1/10/2026

1. Introduction

Welcome to Alphalurent (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.alphalurent.com] (the “Site”) and purchase our jewelry or interact with our services.

By accessing our Site and using our services, you consent to the practices described in this Privacy Policy. Please read it carefully. If you do not agree with the terms, please do not access the Site or provide us with your personal information.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, shipping and billing addresses
• Purchase Information: Payment details (processed securely through our payment processors), order history, product preferences
• Account Information: Username, password, profile details if you create an account
• Communication Data: Messages, inquiries, feedback, and survey responses
• Customization Preferences: Jewelry size preferences, metal preferences, gemstone choices for custom orders

2.2 Information Automatically Collected

When you visit our Site, we may automatically collect:

• Technical Data: IP address, browser type, operating system, device information
• Usage Data: Pages viewed, time spent on pages, clickstream data, referring/exit pages
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience and analyze Site usage

2.3 Information from Third Parties

We may receive information about you from:

• Payment processors (to confirm transaction completion)
• Social media platforms (if you interact with us or log in through these services)
• Analytics providers and advertising partners

3. How We Use Your Information

We use your personal information to:

• Process and fulfill your orders, including shipping and customer service
• Create and manage your account
• Communicate with you about orders, products, services, and promotional offers
• Personalize your shopping experience and recommend products that may interest you
• Improve our Site, products, and services
• Prevent fraud and enhance security
• Comply with legal obligations
• Send marketing communications (where you have consented to receive them)

4. Legal Basis for Processing (GDPR Compliance)

For customers in the European Union and United Kingdom, we process your personal information based on:

• Contractual necessity: To fulfill our obligations to you when you make a purchase
• Legitimate interests: For marketing, fraud prevention, and improving our services
• Consent: Where we have obtained your explicit consent (e.g., for marketing emails)
• Legal compliance: To meet our regulatory obligations

5. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Shipping carriers, payment processors, IT service providers, marketing agencies
• Professional Advisors: Lawyers, accountants, and insurers as necessary
• Legal Authorities: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

All third parties are contractually obligated to protect your information and use it only for the services they provide to us.

6. International Data Transfers

Alphalurent is based in [Your Country]. If you are located outside our base country, your information may be transferred to and processed in countries with different data protection laws. We implement appropriate safeguards, such as Standard Contractual Clauses, for such transfers.

7. Data Security

We implement technical and organizational security measures to protect your personal information, including:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and monitoring
• Access controls and authentication procedures
• Secure payment processing through PCI-DSS compliant providers

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but we strive to use commercially acceptable means to protect your information.

8. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy, or as required by law. For example:

• Order information: 7 years for tax and legal compliance
• Marketing consents: Until you withdraw consent
• Account information: Until you request deletion or after 3 years of inactivity

9. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Restriction: Request restriction of processing in certain circumstances
• Data Portability: Request transfer of your data to another controller
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time (for processing based on consent)
• Opt-Out: Opt out of marketing communications at any time

To exercise these rights, contact us at [[email protected]]. We will respond within 30 days and may request verification of your identity.

10. Cookies and Tracking Technologies

We use the following types of cookies:

• Essential: Necessary for Site functionality
• Performance: Help us understand how visitors use our Site
• Functional: Remember your preferences and settings
• Targeting/Advertising: Used by advertising partners to show relevant ads

You can control cookies through your browser settings. However, disabling certain cookies may affect Site functionality.

11. Children’s Privacy

Our Site and services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately.

12. Third-Party Links

Our Site may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Do Not Track Signals

Our Site does not currently respond to Do Not Track (DNT) signals. However, you can adjust your preferences through our cookie banner or your browser settings.

14. California Privacy Rights (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act:

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising these rights

We do not sell personal information as defined by the CCPA. To exercise your California privacy rights, contact us at [[email protected]].

15. Updates to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top indicates when changes were made. We will notify you of material changes via email or a notice on our Site.

16. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

Email: [email protected]